Alex didn't just wake up and state that he wants to be have a career in film and entertainment, he remembers before he could even walk, the feeling of those positive vibrations coming from his parents' old record player. His journey through film actually started because of music. Alex's passion for music grew so deep that he became a professional musician playing in bands and orchestras around Europe and then in the United States. The final step which really connected him to film was when he started to compose music for short films and commercials. After that, Alex began to write and direct his own films.
Although Alex makes it look effortless, he did face and had to overcome multiple challenges. "The greatest challenge for a filmmaker, and any artist, at the beginning of their career is to survive just through their art. It takes time to build an audience, your reputation in the industry, your craft.
During his free time, Alex teaches film making at SAME TV, which is the student TV station of The City College of New York. He used to be a member before he started film making and later become president for several years. He recalls during that time, alums would mentor him and his fellow members and after graduating college, he wanted to give back as others did before him.
Alex has worked on numerous projects which includes, a video for the 2014 Olympics involving four hip-hop artists and the Grammy Award-winning music producer Buck 3000, but his most interesting project was "CUNY is Happy". The music video is a remake of Pharrell Williams Oscar nominated song, "Happy". CUNY is the nation's leading urban public university serving more than 480,000 students at 24 colleges and institutions in New York City. "It was a real privilege to work on a project of this magnitude, we filmed all over New York City on many college campuses and involved close to two hundred students in it's production. Under the umbrella of Pharrell Williams' beautiful song, CUNY students, faculty, and administration, united to share and express their happiness. It was beautiful to experience so much positivity and most importantly, capture it in a video so it can spread and serve as a reminder of the power of contagiousness of positivity". Alex explained.
You can watch the video in the link below.